As the number of online portals jumping into the cash-back bandwagon increases day by day, there has started among the sites a tough competition for being called the 'best cash back portal' offering the 'best cash back' deals. The judgement however on the best cash back deals ultimately rests on the consumers themselves, for they are the best judge and know the positives and negatives of a site they are registered with.

The chief attraction of a cash back portal for a customer is its cash back schemes. Most often, they are looking for the best cash back deals. However, other things like variety of products and the type of merchants a site deals with are no less important for some consumers. They know that one particular merchant is famous for its teddy bears while another is famed for the beanie babies it sells. If they wish to buy a teddy bear, they will look for the first merchant in the list of merchants on the site, and if it is not there, they will move on to the next portal to look for the merchant.

It is important for an online cash back portal, therefore, to have as many reputed merchants as possible and give their customers a variety of options to select from. A multitude of merchants also ensures that there will be a multitude of products for the customers to choose from. A comparison of the best cash back offers should also be provided to help the buyer decide what to buy and from where. If a site is able to show and convince by comparison that it offers the best cash back offers, it has a chance of winning the loyalty of the consumers. Permanent loyalty, however, can only be won with the services a cash back portal offers. Delays in the redemption of cash back, uncooperative behaviour are some of the reasons why customers migrate from one site to another. There should therefore be enough focus on the service aspect. Once the loyalty of a customer is won, the customer can be retained by the site for a long time. Even if some products available with the merchants on the cash back site do not come with the best cash back offers, the customer will think twice before moving to another.