Its a sad fact for affiliates with ezines and newsletters that spam filters are on the attack keeping so many of their messages from reaching their opt-in email list. What can an affiliate website manager do?

- The obvious never send anything without an invitation and a confirmation in the form of a double opt-in.

When you ask for an email from an individual signing up for your newsletter, ask for an email thats not a free one. Very often, free sites severely limit the size of files that can be received, and falsely identify legitimate emails and attachments as spam.

Dont use the words such as fr*ee, pro*it, or any other of the buzzwords you see in the headlines of spammers email. Some filters also block the html codes for bright colors in combination with dubious terms.

Ask subscribers to include your website in their address book, so your newsletter will be recognized as friendly email when it is received.

Include links to the site of the email text so theres an alternative way for your subscribers to get to your information.

Consider an RSS feed, as it is not email dependent.

Tell subscribers what the title of your emails will contain and standardize them. Some spam detection and eradication programs require a user to click on offending emails to designate them as spam Once they have done so, the address and the company, product and service names included in the email are captured. Future emails including these words are blocked.