Just because a publication is small doesn't mean that getting your name in it won't have great impact. Trade on the reputation of the trades Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the trade publication for your profession the only people youll reach are your competitors. Get yourself in the publications your prospects and clients read! Dont forget the Sewer Cleaner Associations newsletter It's a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are smaller. But theres nothing better or more tightly focused on reaching your targets and no one else! Offer yourself as a guest columnist Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if theyd like a guest columnist to write advice articles on your topic. Or offer to answer readers mailbag questions. |
