The easiest way to find your customers is simply to ask them.

For example, if you are in the health and fitness industry where customers pay month to month to workout in your gym, give them a questionnaire when they sign up asking for their demographics and geographics, where they found you, and what they choose you.

This gives you an edge over the competition.

You find exactly what your nichie is that sets you apart and you can use that to distinguish yourself as a leader in whatever industry you operate in. Use that niche in your advertising or promotional plan and target those individuals that closely resemble your most frequent customers. Doing so is recommended by the Pareto Effect of marketing which says that 80% of your business comes from only 20% of your customers. The customers who are willing to fill out surveys for prizes or questionnaires are most likely the most entusiastic patrons of your business and will give the most referrals and are also that 20% market you need to target.

You can do this if you sell products too.

For example, American Eagle includes a savings card everytime a customer comes into the store. The clerk tells the customer that they have a free savings club card. Everytime you should and present the card (wallet size so the customer always sees it wherever theyre making purchases) you save 15%.

Not only will this bring your customers back but it will be on them at all times unlike a conventional cut out coupon. Doing something similar (or doing the exact thing) is highly recommended.

Coming later this week I will show you how to turn your business card into a valuable tool for gaining new clients in exclusive and competitive markets.