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Main –› Business & Companies –› PR Agencies
 

Public Relations for Box Store Retailers

 
Author: Lance Winslow
 

It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these communities and areas need the sales tax revenue, which will be generated and the 100s of jobs, which go along with them. You see, a Wal-Mart may come up against resistance when trying to put up a new store and so they move to the area just out side the city limits.

Once the store is open everyone shops there, but being outside the city limits the city gets no sales tax revenue percentages on all the purchases. People in the city will often work there and have jobs too. The city is impacted a bit by the loss of small businesses in some sectors and yet they would have been impacted anyway. Realize it does not matter what type of Box Store it is it could very well be a Borders Books, Pet Smart, Kmart, Circuit City as well.

Box Stores need to do more in the way of pre-Opening Public Relations in order to help the citizens understand the benefits to cities that they bring into the area. Public Relations for Box Store Retailers is an essential part in getting thru the planning department and permitting stages of pre-opening. Without a proper Public Relations team in place and proper communication the game is often lost before it begins and this means everyone loses. Consider all this in 2006.

 
 
 

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